Blog

Have you ever become lost in a story, pulled along effortlessly by endearing characters or fascinating research? Felt as though you were really a part of the adventure tale or the pop culture treatise you held in your hands? We’re guessing the answer is yes. We’re... read more

Don’t be a “Voracious Idiot!”

Intelligence / I.Q., Personal Development, Vocabulary and Reading

Have you ever watched Cougar Town? There was one episode that stuck out to me because it included a reading and vocabulary joke, with a buried lesson. In Season 6, Courtney Cox’s (Friends) character Jules asks her friends to challenge her. Their challenge to Jules is... read more

Executives Read Waaaay more than the Average Adult – Find Out Why

Academic Success, Career Success, Personal Development, Vocabulary and Reading

There’s a good reason executives wield such a hefty vocabulary with ease. Before you shout out the answer, It is not higher education. Only a small portion of the top 1% of business leaders possess advanced degrees. And they also consistently outscore PhD’s on... read more

The Vocabulary / Reading-Comprehension Challenge

Academic Success, Personal Development, Vocabulary and Reading

Nearly 100-years ago, a leading educational psychologist named Edward Thorndike performed a study that found students’ reading speed and comprehension test scores were directly linked to their vocabulary knowledge. Numerous studies since have concluded the same thing:... read more